Perfume Museum
Museum | Parma | Emilia-Romagna | Italy
The "Museo e HUB Onda Rossa" in Caronno Pertusella is a unique place dedicated to the history and art of perfume. It offers a deep insight into the world of scents and the significance of perfume in Italian culture.
One of the museum's standout exhibits is the history of the perfume company Borsari. Founded in 1870 by Ludovico Borsari in Parma, the company gained international recognition with the fragrance "Violetta di Parma". Originally created by monks for the Duchess Maria Luigia of Parma, who had a passion for violets, Borsari's creation helped establish Parma as a center of perfume production.
The museum showcases a collection of artifacts documenting the evolution of the art of perfumery from its beginnings to the present day. This includes historical perfume bottles, perfumer's tools, and advertising materials reflecting the evolution of the perfume industry. Visitors have the opportunity to explore the various stages of perfume production and learn about the techniques that lead to the creation of a fragrance.
In addition to the exhibition, the "Museo e HUB Onda Rossa" offers workshops and events that allow visitors to create their own scents and learn more about the art of the perfumer. These interactive offerings make the museum a vibrant center for perfume enthusiasts and those who wish to become one.
Overall, the "Museo e HUB Onda Rossa" is a significant cultural attraction that honors the rich history and art of perfume in Italy and provides visitors with a sensory and educational experience.
